What is “Design Thinking”?

Design Thinking is a relatively new and radical concept to thinking differently about the way we design products and services.

The term “Design Thinking” is said to have originated at a well-established global design company called IDEO and it has a become a cornerstone for many design agencies around the world.

According to IDEO, “Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes.”

In other words, Design Thinking is all about putting the user (the consumer) in the center of the process. Many times innovation is not just about the technology itself but it also has a lot to do with improving an existing process or creating a better experience for the user. That’s where Design Thinking comes in.

I have a previously worked at an agency that took this concept very seriously. Some of the best websites, intranets, or web apps, that I’ve seen designed were born from a “Design-Thinking” approach which included designers and developers alike.

To innovate, teams don’t just need to build better things, but they also must think better about how they build such things (or services for that matter).

I’ll be posting more frequently on this blog on this topic. So be sure to come back.



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